The Complete IMAX Experience is a brand design system that redevelops areas of the highly established IMAX identity. Indulging in the immersive feature of IMAX, the brand design system endeavours to show this within all the different IMAX experiences and products. The new design system consists of this ‘wave’ visual that is used across all the products, symbolising the different immersive visual and auditory sound waves that make the IMAX experience so recognisable. The brand design system reimagines the unique qualities of each IMAX product, establishing a systematic logo formula that can be applied to both current and future offerings.
IMAX Brand Design System - Style Guide
Visual Application of the new IMAX design system
